Yoga Studio

CAMPAIGN: 
A local St. George yoga studio that is affordable, easy to access and convenient. The studio would also include an easy to work website, flyers to advertise, and a social media-like app. The social media app would allow you to sign up for classes, create an individual profile that allows you to interact with other students, and have descriptions of all poses and classes. It would also include resources such as guided meditation.

PERSONAS: 
Sophie- a 20 year old college student, majoring in Media Studies. She is single, works at a gymnastics gym and focuses mainly on school. She is very active and fit. She is very busy with school and is looking for one to two hours to refresh in her hectic schedule.

Angie is a married, 36 year old stay at home mom. She is somewhat physically fit, but loves to stay active in a relaxing environment. She has 4 kids and appreciates a much needed break. She only has two days out of the week that her husband takes the kids and she takes full advantage of that time.

Mark is a single, 41 year old business man. He works long days and enjoys relaxing before he goes home for the night. Often times he gets off work late and is in need of something that works around his schedule. He needs some sort of physical activity everyday to keep himself sane, while also relaxing at the same time.

MARKET: 
All of the websites that we evaluated were local yoga studios in St. George. All of the websites were very different and had a lot of different features. Some were more appealing, while others were more user friendly.

stgeorgeyoga.com (BEHOTYOGA): This website had a very natural and relaxed feel, as a yoga website should. At the top of the page it has all of the buttons for their different social medias. The first thing you see is an introductory video that shows some classes, a yoga challenge and some basics of yoga. Over all, I think this website is very appealing and has some very helpful resources. It is easy to run and has all of the information you need to know about the studio.

dtyoga.com (Downtown Yoga): This website had basically all of the same features that BEHOT did, but just in a more minimalist form. At the top of their page, they have an eye catching logo and font, along with a welcome video like BEHOT. Although it is not as colorful and welcoming as BEHOT's, it is still just as useful and easy to use.

zaciyoga.com (ZACI yoga): This website was actually the worst one we say. It had dark, masculine colors and looked like it should have been made for a gym. The posts are very long and have too much writing for anyone to ever read. The site is not aesthetically pleasing at all and does not represent a yoga studio in any way.