Chakra Yoga Studio

I was in charge of creating the website. I had fun being creative and coming up with an end result. I thought a lot about the end result and how the website would make a person feel. I was aiming for a relaxed, calm environment. This website turned out how I imagined a website should be for a local yoga studio.

https://annieodette5.wixsite.com/chakrayoga

Yoga Studio

CAMPAIGN: 
A local St. George yoga studio that is affordable, easy to access and convenient. The studio would also include an easy to work website, flyers to advertise, and a social media-like app. The social media app would allow you to sign up for classes, create an individual profile that allows you to interact with other students, and have descriptions of all poses and classes. It would also include resources such as guided meditation.

PERSONAS: 
Sophie- a 20 year old college student, majoring in Media Studies. She is single, works at a gymnastics gym and focuses mainly on school. She is very active and fit. She is very busy with school and is looking for one to two hours to refresh in her hectic schedule.

Angie is a married, 36 year old stay at home mom. She is somewhat physically fit, but loves to stay active in a relaxing environment. She has 4 kids and appreciates a much needed break. She only has two days out of the week that her husband takes the kids and she takes full advantage of that time.

Mark is a single, 41 year old business man. He works long days and enjoys relaxing before he goes home for the night. Often times he gets off work late and is in need of something that works around his schedule. He needs some sort of physical activity everyday to keep himself sane, while also relaxing at the same time.

MARKET: 
All of the websites that we evaluated were local yoga studios in St. George. All of the websites were very different and had a lot of different features. Some were more appealing, while others were more user friendly.

stgeorgeyoga.com (BEHOTYOGA): This website had a very natural and relaxed feel, as a yoga website should. At the top of the page it has all of the buttons for their different social medias. The first thing you see is an introductory video that shows some classes, a yoga challenge and some basics of yoga. Over all, I think this website is very appealing and has some very helpful resources. It is easy to run and has all of the information you need to know about the studio.

dtyoga.com (Downtown Yoga): This website had basically all of the same features that BEHOT did, but just in a more minimalist form. At the top of their page, they have an eye catching logo and font, along with a welcome video like BEHOT. Although it is not as colorful and welcoming as BEHOT's, it is still just as useful and easy to use.

zaciyoga.com (ZACI yoga): This website was actually the worst one we say. It had dark, masculine colors and looked like it should have been made for a gym. The posts are very long and have too much writing for anyone to ever read. The site is not aesthetically pleasing at all and does not represent a yoga studio in any way. 

Compose Your Frame

Over spring break, I had the opportunity to spend it in Thailand. I spent a lot of time taking pictures. On my iPhone, I actually have the grid set up so that I be sure to stay within the rule of thirds. The rule of thirds is a design principle that I have always tried to emphasize. In this image, the bottom third is the deck that leads your eye to the chair and the rest of the scenery. The 2/3 is mainly the chair and the river. The final third is the view of the mountains. I feel that the first third is the most important because it leads your eye to the rest of the picture. 

The diagonal lines represented in this image are the roofs of the cabanas and the rivers edge that send your eyes to the background of the image. 

This image also has a lot of movement in it. One of the graphic vectors in this image are the lines in the deck. You have them going vertical that leads your eye to the chair, but you also have them going horizontally that leads your eye to the river. They create a motion vector by guiding your eye through the image. The flowing lines in the river create a contrasting graphic vector that show the way the water is flowing. 

Design Evaluation

MOONRISE KINGDOM

Both of the images that I selected are advertising the same movie, but both extremely different. I think that both of them are accurate representations of the movies, but only if you have seen the film. 

The first poster is bright in contrasting colors, intriguing representations of characters and appealing typography. If I was to see this poster, I feel that I would be able get an idea of what the movie is about and gain interest in seeing it. I can tell that it is a divided group of people that includes a group of scouts, a young couple and what looks like a disheartened family. If I hadn't seen the movie, I think that this movie would leave me wondering more about the story. 

The second poster does not have much color. Although the color scheme is pretty dull, the esthetics are very pleasing. It is a lot of random objects that are thoughtfully placed, but do not give you much of an idea of what the movie is about. Without seeing this movie, I think that this poster would leave me confused and not very interested in watching the movie. It does not involve any characters or give any hint to the story line. 

Contrast, Balance + Harmony

I came across this picture on Pinterest and was immediately drawn to it. It was an altered image of somewhere in my home state, Utah. I feel that this picture is the perfect example of contrast, balance and harmony. I find contrast in the empty, starry night with a heavy, mountain filled bottom. In the context of things, if this was to be a true to life picture, it would most likely be all hues of red. I think that the artist gave a perfect example of balance, but just by changing the colors of things. The asymmetry in this image is very appealing to the eye given the fact that each side of the image is filled with beautiful mountains. The textures, different hues of pink, the different shapes of the mountain tops and the shadows in the crevices create a harmony like none else. 

Because of the Gestalt theory, I will never be able to go back to the first time I sat upon a Utah mountain top and looked up at the stars in awe, but through design, that experience can be represented in different ways. Although I will never have that "first time" again, it is always meaningful to be reminded of that experience. 

Visceral Response

Hybrid Ranunculus. Who knew that something so beautiful existed? Well lucky enough, I did. The way that these ranunculus are stacked on top of each other in large quantity is absolutely overwhelming to me. From peach, to yellow, bright fuchsia and a deep plum, the colors of these bunches were breathtaking. The lines created by the divide of colors makes each flower even more noticeable. Placed against the white background, it seems to make the colors pop even more. As my eyes trace the image, I can't help but to notice the texture of the wavy, yet soft petals. Just by looking at this picture,  I can feel them in my hands. Oh, you've got my heart little ranunculus.